The overlooked attack surface
Organizations can verify identity and access, but nothing checks whether a request should be trusted before someone acts on it. The most damaging attacks now exploit trust (impersonation, invoice fraud, deepfakes), not broken systems.
And AI has made that deception faster, cheaper, and more convincing than ever, while annual awareness training just closes a compliance checkbox and leaves the real exposure unmeasured.
A new layer of defense
Parable is building Trust Intelligence: a real-time layer that scores the trustworthiness of every request and interaction, explains the risk, and guides people to verify before they act.
The goal isn’t awareness; it’s measurable, defensible risk reduction that informs security strategy and builds genuine resilience against the threats that matter most.